When one acts without prejudice, fields open up – the stylistic ones included. Cho is not the result of a sought-after aesthetic but of an intellectual mechanism deprived of insecurities, and also anti-snob, anti-intelligenzia and anti-groupal which resulted in a pop fluke.
The project was fun from the start: we only had six weeks to turn a Burger King branch into a Japanese restaurant for a client who didn´t have any connection to Japan. We made the measurements incognito while eating hamburgers in there.
One tempting option was to mimic the widespread classic, elegant, Zen, minimalist Japanese restaurant, which required an in-depth immersion in Japanese interior design. We could also emphasize our European preconceived ideas of the Japanese archetypes and interpret them with no further knowledge of what a restaurant in Japan really looks like.